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Review: Chuao Spicy Maya

April 4th, 2008

I’ve been eying Chuao (pronounced chew-WOW) candy bars at my local grocery store for a few months now. Of their three products, the packaging for this Spicy Maya bar was the one that immediately jumped out at me. The bold, white lettering on a red, metallic wrapper is very appealing. What’s not so appealing is the $6.29 price tag. But, I felt compelled to try one out for myself because I already know I’m a fan of spicy chocolate products.

Spicy Maya wrapper

Structure
A solid, molded rectangle of dark chocolate with 24 sections. The cayenne pepper, pasilla chile, and cinnamon are distributed throughout the chocolate.

Spicy Maya cross-section

Texture
This is a well tempered bar that produces a nice snap when you bite it. The only textural difference between this and pure chocolate is the bit of crunchiness from the ground spices, which I liked.

Taste
At first, I only tasted dark chocolate, which was by itself, quite good. A couple seconds after swallowing my first bite though, I felt some heat in the back of my throat. After a few more bites, the spicy, peppery taste became more noticeable. Thankfully, it never became overwhelming. All the flavors work well together and I found myself craving more each time I tried to put the bar down.

Verdict
This is a quality product with a unique flavor combination and excellent packaging. I shared it with six friends and it was unanimously liked. Having said that, I will admit that most people probably won’t want to spend more than $6.00 for a product like this. It’s more of a one-time indulgence than the kind of treat the average person will buy often.

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One Response to “Review: Chuao Spicy Maya”

  1. Review: Nidar Troika « Candy Bar Lab Says:

    [...] truffle, raspberry jelly I like most candy bar packaging. There are plenty of examples of both upscale and common candy bars that have great packaging. The Troika, on the other hand, has terrible [...]

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