Candy Bar Lab

This is a limited edition bar that, to be honest, is more about the marketing than the actual product. It was made to promote the upcoming release of the new Indiana Jones movie. But to Mars credit, instead of just printing some Indiana Jones graphics on a regular Snickers bar package, they at least tried something new to match the theme of the movie. This change… to add coconut and chai flavoring.

Now, I understand going with coconut, but I was a little confused why they would add chai. In my ignorance, I thought chai meant “tea-flavored”. So I looked it up on Wikipedia and it turns out “chai spices” refers to a mixture of warm spices like cinnamon, cardamom, ginger, nutmeg, cloves, etc. Well that made a little more sense to me, but I was still a little skeptical how that would taste in a Snickers.

Structure
The center is a layer of nougat topped with a layer of caramel and peanuts; all enrobed in milk chocolate.

Texture
Texturally, it’s identical to a standard Snickers, which means it’s really good. There’s chewy nougat and caramel with crunchy peanuts. All of the textures are perfectly balanced.

Taste
When I first bit in, it tasted exactly like a regular Snickers. It took a second or two for the coconut aftertaste to hit. It’s very subtle, but tastes pretty good actually. After a few more bites, I started noticing cinnamon coming through. All the flavors actually went together surprisingly well. Though it’s good they didn’t add too much of these exotic flavors - it would have detracted from the inherent greatness of a Snickers too much.

Verdict
The coconut and cinnamon flavors are an interesting change of pace from a regular Snickers. This is a limited edition bar that while I liked it, I’m glad it’s not a permanent offering. I recommend to go out and pick one up - it’s worth tasting for yourself.

Tags: caramel, cinnamon, coconut, milk chocolate, nougat, peanuts

This entry was posted on Saturday, May 3rd, 2008 at 5:21 pm and is filed under Candy, Mars, Positive, Review, United States. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.